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Link Diagnosis for SEOBook.com

Aaron Wall is probably one of the most knowledgable SEOs today. How did he get such a reputation? Let’s try to examine his site and backlinks and we may get some answers.

Let’s then fire a link diagnosis tool on his blog SEO Book and see what happens. After about 30 minutes (yes he has lots of backlinks to process) we get a nice report like this.

We get a total of 5294 links in the report, whereas Yahoo SiteExplorer says it has over 200 thousand backlinks. The difference is that most of the links in SiteExplorer are from the same domains (sitewide links) , these would just make the analysis useless and slow.

So what can we see from that report? Let’s look at the backlinks. Here is the CSV report of all the backlinks sorted by pagerank. We immediatelly see the most valuable links that Aaron has.

seobook_backlinks1.jpg

From this report you can learn which most respectable sites had mentioned him and pushed him up in the search engine rankings.

Another useful report shows as the most popular anchor texts that people use while linking to SEOBook blog.
seobook_anchors.jpg

We can see here that most people link to the blog via his name. Then there are SEOBook keyword domain anchors which are in this case very helpful as it describes his business model and so he can rank easily for SEO books. If Aaron was getting more links with “seo” rather than his name then he would be even more killing the top positions for golden goose seo keywords.

Last but not least are these charts which give top level information about quality of the links and also the presence of the links and no-follows.

seobook_linktypes.jpg

seobook_pagerank.jpg

From the report and by analyzing the full CSV backlink report we can see that Aaron has put lots of work into quality content and links came naturally. His backlink profile shows it nicely.

In the next blog post I will try to analyze a site which uses gray-hat link building technique so we can compare the difference (and also get a few free backlinks at the same time ;)

  • http://www.viperchill.com/blog/ Glen Allsopp

    There should be a warning to download the plugin first, now I have to wait all over again

  • http://www.viperchill.com/blog/ Glen Allsopp

    There should be a warning to download the plugin first, now I have to wait all over again

  • http://www.alliance-link.com debra mastaler

    In the pie chart – what does “missing” define? I understand “nofollow” and “good” but what is “missing” and “n/a”? thanks.

  • http://www.alliance-link.com debra mastaler

    In the pie chart – what does “missing” define? I understand “nofollow” and “good” but what is “missing” and “n/a”? thanks.

  • admin

    @viperchill – good point. I will add it for Firefox users.

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  • Morten

    How are the strengt calculated?

    Most of the pages I’ve tried only have a strengt of ~30. Now I found one with a streng of 130… it has some good backlinks but not more than others.

    How do you calculate that value?

  • Morten

    How are the strengt calculated?

    Most of the pages I’ve tried only have a strengt of ~30. Now I found one with a streng of 130… it has some good backlinks but not more than others.

    How do you calculate that value?

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    Seems like a nice tool. But, why is it not available at the Mozilla Add-ons site?

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    Seems like a nice tool. But, why is it not available at the Mozilla Add-ons site?

    What am I missing here?

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  • Nishkarsh Sharma

    SEOBook is truly awesome! It inspired me to start my own blog: http://www.howtoruleonline.com